The research suggests Trump’s populism should really be credited to the likes of key advisors like Steve Bannon, Stephen Miller, and Vince Haley, who is head of speechwriting at the White House.īannon and Miller have strong reputations for populism. “He is consistently anti-establishment (but) the pro-people part changes depending on whether he’s coached or not.” wide Instead it’s more about him: ‘I’m here, I’m going to do this, my team, we’re awesome’,” Hawkins said. “In the extemporaneous speeches he doesn’t really talk a lot about the people he’ll talk about himself, about people on his team, but he doesn’t say things like, ‘Only you, the people, can rescue our country’. But unlike more consistent populists, Trump struggled, whenever he was speaking without a script, to deliver a message that was also people-centric. The president tended to reliably score high on the metric of anti-elitism, lashing out at the so-called Washington swamp or attacking America’s financial heavyweights, even when ad-libbing. Hawkins and Littvay also identified the specific reason why Trump appeared to stumble when off-script. Others may suggest Trump’s reliance on an automated script for his populism warrants the creation of a new label: telepopulist. Levente Littvay, an associate professor at Central European University, who also worked on the study, said the president might be best described as a half populist.
But what really stood out was the remarkable inconsistency in levels of rightwing populist discourse in Trump’s speeches. No other Republican candidate, aside from Ted Cruz, scored as highly as Trump in the populism grade that researchers gave speeches. “This is powerful evidence that Trump’s populism is not entirely his own.” And they have much higher levels of populism,” he said. “Trump’s speeches with teleprompters all have longer words, longer sentences, and less frequent use of his pet words. Kirk Hawkins, an associate professor at Brigham Young University, said there was a “dramatic difference” in the language in Trump’s speeches, depending on whether or not they were scripted.
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